Royal Prestige is a US direct selling cookware brand founded in 1959 in Madison, WI.
Royal Prestige had been working for 15 years in a general market that was becoming increasingly saturated.
So we proposed that they enter into the multicultural market with a promotional strategy to drive Hispanic housewives to the sales meetings and an awareness campaign supported by a Hispanic celebrity featuring the benefits of the cooking pans.
Sales increased 38% in the first 3 months of the campaign.