Dentsply International, with headquarters in York, PA, is the largest global manufacturer and developer of a range of dental laboratory and specialty products in approximately 120 countries.
Dentsply had just received FDA approval of a needle-free dental anesthesia product, Oraqix, and was preparing to launch the product to the trade press. The company was looking to employ online and offline strategies to deliver the technical data as well as product benefit and endorsement information to the market.
Our interactive press conference solution packaged the technical and promotional content as a convenient resource, and allowed for the feed of multimedia information to support the product launch and press relations.