American Family Insurance is an insurer based in Madison, WI, with presence in 18 states.
AFI was losing market share to the big national insurers like Allstate, Farmers, and State Farm. We developed an emotional marketing campaign based on the great tradition of this company, reinforcing the familiar brand orientation, under the concept: American Family Insurance protects your world. The campaign was placed in newspapers and Hispanic local channels located in strategic regions for the company.
Brand awareness increased 30% after 4 months.