Agilent Technologies, based in Palo Alto, California supplies instrumentation, supplies and software services to the life sciences and chemical industry. The company serves more than 110 countries with revenues of $5.1 billion.
Create an integrated and interactive package for customers that visited Agilent at its trade events.
Agilent invested significantly in reaching its customers at its industry events, such as Pittcon. Agilent needed a marketing solution that would support the sales force as it continued the conversation with prospects after their many trade events.
Our interactive direct communications program provided digital offline resource materials such as whitepapers and technical guides that converted these prospects to online web destinations.