Diverse – Our clients are trying to reach a diverse audience with a message and through channels that vary greatly in effectiveness across this broad spectrum. We partner with our clients to determine what that message is and what are those channels are. We look beyond traditional definitions of diversity such as age and race. Instead, we look at music fans or sports fans as a diverse segment.

Interactive – While typically associated with "online" or the Web, we define interactive more broadly as being both online AND offline. Virtual and physical. In order to drive traffic to and maximize the effectiveness of the online tactic, it may require the use of an offline tactic.

Engagement – The core of our strategic methodology is the Rings of Engagement. We use the rings of engagement to map the strategy used to create an emotional connection between the heart of the brand the heart of the consumer.

The world as we all knew it, has changed. First at all, there are more people with different backgrounds sharing the same space. Whether they have different ethnic heritage or different affinity interest, diversity is everywhere.

And then, in their consumer role, they have become wiser. So, now they are the ones who rules; the ones who really decide what brand they want to invite to get into their homes.

CreataVivendi was born to create new ways to communicate in this world. We leverage in technology to listen what they are asking for and then, to create unique programs that engage each audience with brand in a most intimate way: From the heart of the brand to the heart of the consumer. It’s as simple as that.