Marketing to Hispanics? Many companies haven’t really given it much thought, but this growing segment of the US market now accounts for $9.7 billion in spending. It is a segment that is underserved in many areas and provides tremendous opportunities for companies looking for growth.

We've identified this need and established a business incubator within CreataVivendi with services and staff specifically dedicated to helping our clients penetrate the US Hispanic market segment. We take a strategic look at our client’s products and services to determine how best to capitalize on the opportunities.

Marketing to Hispanic audiences is far more involved than a simple language translation. Many companies have tried and failed to enter the Hispanic segment by believing the general market strategies translated to Spanish will have the desired effectiveness. Big mistake! Simple translation without knowledge of the culture and the people will cause the marketing message to fall flat because of the lack of authenticity.

Knowing the need to speak with credibility and authenticity, we’ve added staff with the national and cultural heritage that provides our clients with the unique insights they are seeking.