The CreataVivendi program development process, controlled through a rigorous project management approach, includes three phases:

Strategic Foundation
The purpose of the Strategic Foundation phase is to establish the strategic approach (online and offline) and the technical approach to the program within the budget and timeline available.

Program Execution
The purpose of the Program Execution phase is to create and assemble the specific online and offline elements needed for the successful execution of the program.

Program Launch
The purpose of the Program Launch phase is to release the program and begin the metric measurement as outlined in the strategy phase.