The world as we all know it has change. There are more people with different backgrounds sharing the same space. Whether they have different ethnic heritage or different interests, diversity is everywhere.

And in their consumer role, they have become wiser. They are the ones who make rules; the ones that decide what brand they want to invite into their homes and businesses.

CreataVivendi was born to create a new philosophy about communicating in this world. We use technology to listen to what they are asking for and then, create unique programs that engage each audience with the brand in the most intimate way -- from the heart of the brand to the heart of the consumer. It’s as simple as that.

So what is Diverse Interactive Engagement? Diverse – Our clients are trying to reach a diverse audience with a message and through channels that vary greatly in effectiveness across this broad spectrum. We partner with our clients to determine what that message is and what are those channels are. We look beyond traditional definitions of diverse such as age and race. Instead, we look at music fans or sports fans as a diverse segment.

Interactive – While typically associated with "online" or the Web, we define interactive more broadly as being both online AND offline. Virtual and physical. In order to drive traffic to and maximize the effectiveness of the online tactic, it may require the use of an offline tactic.

Engagement – The core of our strategic methodology is the Rings of Engagement. We use the Rings of Engagement to map the strategy that is used to create an emotional connection between the heart of the brand the heart of the consumer.