The Rings of Engagement is our proprietary tool by which we map the levels of engagement between the brand and the consumer. This assists us in developing strategies that build connections and relevance with the consumer of your message to further advance that relationship.

The Outer/First ring: Personality.
Personalities are those characteristics that make up the physical and mental being – both of the person, and the brand persona. The personality consists of those characteristics that distinguish one person from another and one brand from another. This is the level of the experience where individuality occurs. It is also the level in the engagement process where attraction begins.

The Middle/Second ring: Values/Character.
Now we are getting closer to the heart of the matter. Values are those things that really matter to us. This includes the ideas, beliefs, and customs that we hold as special – even sacred. We develop our values from our communities and from our cultural backgrounds. While brand attraction begins at the personality level, brand connections begin at the values level.

The Inner Ring: Emotions/Instinct/Needs.
While the outer rings may evolve and change over time, the experience at the emotional level is solidly at the core. This is the instinctual, DNA level of the individual – and the brand - that cannot be altered or modified. This is the level where the needs of the consumer meet the needs of the brand. This is where the click happens between the heart of the brand and the heart of the consumer.