An Experiential Map is a strategic process that we use to capture the various channels that our client’s brands connect with their consumer. It allows us to plan and visualize the different stimulus that our consumers will receive as part of their experiences in both the online (virtual) world and offline (physical) world. The idea is to ignite reactions in different levels.

Experiential Map for Online and Offline Strategies

We create personal, interactive brand experiences that exist in the virtual and physical domains.

Our programs drive consumers through electronic, interactive engagement elements that extend the emotional connection with the brand through our emotional marketing structure. Our methods transform an otherwise cold, impersonal destination environment, into one that is warm, social and experienced as an extension – and even critically central to – the relationship with the brand.

What "interactive" means to CreataVivendi?

While typically associated with "online" or the Web, we define interactive more broadly as being both online AND offline -- virtual and physical. In order to drive traffic to and maximize the effectiveness of the online tactic, it may require the use of offline tactics.