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Home Depot's New Spanish-Language Web Site

40,000 Online Products Available to Hispanic Shoppers

Posted by Chris Edwards on 12.04.08 @ 4:43 PM

A November 17, 2008 Wall Street Journal article talks about Home Depot’s new Spanish language version of its Web site - espanol.homedepot.com. With this effort, Home Depot is making 40,000 products available to Spanish-speaking online shoppers. Despite the size of the multicultural market, few majors retailers have opted to create Spanish-language versions of their Web sites that correspond to the breadth of content contained on the English-language version.

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Marketers More Satisfied with Multicultural Agencies for Hispanic Programs

Association of National Advertisers Survey Results

Posted by Jody Jacobs on 11.21.08 @ 11:51 AM

Last week Adage reported on an Association of National Advertisers survey of its members this past August.

Of those surveyed:

-95% said that they target Hispanics (up 86% since a previous 2003 survey)

-45% said they were satisfied with the results of their multicultural initiatives

-55% said that they prefer to use a multicultural agency for their creative work.

In fact, satisfaction scores indicated that they are much happier with their multicultural agencies than those who rely on their general-market agency of record for multicultural work.

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About the Blog

Welcome to the CreataVivendi blog. Here you will find our commentary on topics directly related to growing your business. Far more than simple thoughts on random topics, we believe our posts must be relevant to attract and maintain readers. At CreataVivendi, we are students of business with a focus on strategy and execution, and we believe the audience for this blog to be the same. By referencing current trends in advertising, marketing, PR, technology and business strategy, we intend it to not only inform but educate. We understand that the information we provide is only valuable to you if you understand how it can be applied to your situation.

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