CreataVivendi - Blog
Announcing CreataVivendi
12-year old company announces new identity and business focus

Posted by Chris Edwards on 07.14.08 @ 10:56 AM

Not unlike the economic situation of many of our clients, we are re-evaluating the current state of our business to determine where new opportunities will be found. In today’s global economy, companies risk their future if they maintain a parochial view of the market. If a company is going to grow and expand, it is increasingly important to identify areas of the global market that are currently being underserved. We believe that we have determined the right answer.

For the last several months, VIP has been undergoing a transition to re-engineer and re-launch the company. We have added staff to our digital department to address the increasing demand for our technology expertise. But our most exciting development is the addition of global multicultural marketing expertise. Since late 2007, we have been adding staff to allow us to expand our service offerings for companies seeking to market to the $900 billion US Hispanic market, as well as to emerging markets in Central and South America. Far more than the simple translation of Web site content to Spanish, successful entry into these markets requires strategy and an extensive knowledge of the culture.

Meaning Behind the CreataVivendi Identity
Includes abstract image of a hummingbird. Hummingbird?! Yes!

Posted by Chris Edwards on 07.14.08 @ 10:55 AM

CreataVivendi LogoLoosely translated, “CreataVivendi” means “creative life” and it is the basis for our tagline: “to create and living for it”. We see this as an all-encompassing statement for our entire company. While some may assume that we are only referring to the artistic process of creative design, it also includes the technology and strategy solutions we “create” for our clients.

Why a hummingbird icon? So small, yet so active, the hummingbird appears tireless in its pursuits. As the only bird that can fly backwards, it reminds us that a step back to review a situation can sometimes be the most effective way to move forward. The hummingbird icon represents the absolute best parts of what CreataVivendi will mean to our clients…agile, nimble and responsive. Our small size allows for personal service and dedication unmatched by larger companies.



A Multicultural Agency in Central Pennsylvania
Opportunities not restricted to Texas, Florida, Los Angeles and NY or even the US

Posted by Chris Edwards on 07.14.08 @ 10:51 AM

As news of our entry into the multicultural market has come up in discussion with current and prospective clients, the initial reaction has been understandably mixed. While some are aware of the opportunity that the market offers, others are bewildered by our decision. Further discussion with each group yields some interesting insight with regard to awareness of the potential market.

The group that is aware of the multicultural market has an automatic assumption that this means international sale and distribution to Central and South America. But they overlook the $900 billion existing multicultural market in the US that is estimated to grow to $1.2 trillion by 2010.

The group initially bewildered by our decision to enter the multicultural market completely changed their opinion once they understood the significance of the opportunity, both in the US and internationally.

About the Blog
  • Welcome to the CreataVivendi blog. Here you will find our commentary on topics directly related to growing your business. Far more than simple thoughts on random topics, we believe our posts must be relevant to attract and maintain readers. At CreataVivendi, we are students of business with a focus on strategy and execution, and we believe the audience for this blog to be the same. By referencing current trends in advertising, marketing, PR, technology and business strategy, we intend it to not only inform but educate. We understand that the information we provide is only valuable to you if you understand how it can be applied to your situation.

    For those new to blogging, this is the opportunity to create on online community to discuss various topics with many points of view. It’s a dialogue where insightful comments, whether they agree or disagree, are not only welcomed but also expected. We do hope you choose to participate with your comments.
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