CreataVivendi - Blog
Richard H. Anderson, Delta Airlines CEO, on Written Communication and Grammar
CreataVivendi Grammar Elearning Product Featured at Scripps Howard School of Journalism Grammar Bee

Posted by Chris Edwards on 05.06.09 @ 7:38 AM

According to Richard H. Anderson, chief executive of Atlanta-based Delta Airlines, the ability to write well is high on his list of qualifications he looks for when hiring.

In an April 25, 2009 New York Times interview by Adam Bryant, Richard H. Anderson laments the fact that “writing is not something that is taught as strongly as it should be in the educational curriculum.”

He states that when he’s hiring “More and more, the ability to speak well and write is important. So you’re looking for communication skills.”

Home Depot's New Spanish-Language Web Site
40,000 Online Products Available to Hispanic Shoppers

Posted by Chris Edwards on 12.04.08 @ 4:43 PM

A November 17, 2008 Wall Street Journal article talks about Home Depot’s new Spanish language version of its Web site - espanol.homedepot.com. With this effort, Home Depot is making 40,000 products available to Spanish-speaking online shoppers. Despite the size of the multicultural market, few majors retailers have opted to create Spanish-language versions of their Web sites that correspond to the breadth of content contained on the English-language version.

Announcing CreataVivendi
12-year old company announces new identity and business focus

Posted by Chris Edwards on 07.14.08 @ 10:56 AM

Not unlike the economic situation of many of our clients, we are re-evaluating the current state of our business to determine where new opportunities will be found. In today’s global economy, companies risk their future if they maintain a parochial view of the market. If a company is going to grow and expand, it is increasingly important to identify areas of the global market that are currently being underserved. We believe that we have determined the right answer.

For the last several months, VIP has been undergoing a transition to re-engineer and re-launch the company. We have added staff to our digital department to address the increasing demand for our technology expertise. But our most exciting development is the addition of global multicultural marketing expertise. Since late 2007, we have been adding staff to allow us to expand our service offerings for companies seeking to market to the $900 billion US Hispanic market, as well as to emerging markets in Central and South America. Far more than the simple translation of Web site content to Spanish, successful entry into these markets requires strategy and an extensive knowledge of the culture.

Meaning Behind the CreataVivendi Identity
Includes abstract image of a hummingbird. Hummingbird?! Yes!

Posted by Chris Edwards on 07.14.08 @ 10:55 AM

CreataVivendi LogoLoosely translated, “CreataVivendi” means “creative life” and it is the basis for our tagline: “to create and living for it”. We see this as an all-encompassing statement for our entire company. While some may assume that we are only referring to the artistic process of creative design, it also includes the technology and strategy solutions we “create” for our clients.

Why a hummingbird icon? So small, yet so active, the hummingbird appears tireless in its pursuits. As the only bird that can fly backwards, it reminds us that a step back to review a situation can sometimes be the most effective way to move forward. The hummingbird icon represents the absolute best parts of what CreataVivendi will mean to our clients…agile, nimble and responsive. Our small size allows for personal service and dedication unmatched by larger companies.



A Multicultural Agency in Central Pennsylvania
Opportunities not restricted to Texas, Florida, Los Angeles and NY or even the US

Posted by Chris Edwards on 07.14.08 @ 10:51 AM

As news of our entry into the multicultural market has come up in discussion with current and prospective clients, the initial reaction has been understandably mixed. While some are aware of the opportunity that the market offers, others are bewildered by our decision. Further discussion with each group yields some interesting insight with regard to awareness of the potential market.

The group that is aware of the multicultural market has an automatic assumption that this means international sale and distribution to Central and South America. But they overlook the $900 billion existing multicultural market in the US that is estimated to grow to $1.2 trillion by 2010.

The group initially bewildered by our decision to enter the multicultural market completely changed their opinion once they understood the significance of the opportunity, both in the US and internationally.

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