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Richard H. Anderson, Delta Airlines CEO, on Written Communication and Grammar
CreataVivendi Grammar Elearning Product Featured at Scripps Howard School of Journalism Grammar Bee

Posted by Chris Edwards on 5/6/2009 7:38:56 AM

According to Richard H. Anderson, chief executive of Atlanta-based Delta Airlines, the ability to write well is high on his list of qualifications he looks for when hiring.

In an April 25, 2009 New York Times interview by Adam Bryant, Richard H. Anderson laments the fact that “writing is not something that is taught as strongly as it should be in the educational curriculum.”

He states that when he’s hiring “More and more, the ability to speak well and write is important. So you’re looking for communication skills.”

“And when I say written word, I don’t mean PowerPoints. I don’t think PowerPoints help people think as clearly as they should because you don’t have to put a complete thought in place. You can just put a phrase with a bullet in front of it. And it doesn’t have a subject, a verb and an object, so you aren’t expressing complete thoughts.” We couldn’t agree with Richard H. Anderson more. That’s why we’ve developed EGUMPP (Electronic Grammar Usage Mechanics Proficiency Program). EGUMPP is a Web-based elearning application that teaches English grammar through a self-paced, user friendly and engaging interface. The application uses a building block approach with concepts from previous lessons. The result is a high retention learning system that takes the user from the fundamentals of nouns, verbs and subjects to more complex concepts.

After six years as CD-based application, we’ve recently launched the Web-based version of the EGUMPP application. The product was recently used as the learning foundation for the inaugural Scripps Howard School of Journalism and Communications Grammar Bee held on Wednesday, April 8, 2009 at Hampton University. Sixteen students competed for the $60,000 in scholarship money during the event hosted by Tony Brown, dean of the Scripps Howard School.

Links:
http://www.nytimes.com/2009/04/26/business/26corner.html
http://www.hamptonu.edu/shsjc/news/032509_grammar_bee.html



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