In the United States, there has been recent attention turned to the issue of executive compensation for corporate CEOs. With their inflated bonus structures and golden parachutes, stakeholders have now thrown up their hands in frustration demanding that “business as usual” should no longer be tolerated.
The same type of frustration has been brewing these past few years in the marketing industry due to its own compensation system. Clients are becoming wary of commission fees and agency markup percentages – methods that date back to an earlier time in advertising, the likes of which you may have witnessed on AMC’s popular television series “Mad Men” (amctv.com/madmen). These are pricing models that do very little to deliver value to clients, but do a great deal to add padding to agency revenue systems to pay for their complex, heavy organizational structures.
Ironically, traditional agencies will counsel advertisers on brand pricing models that communicate positioning and value – yet they do not follow their own best practices when caring for their own *consumer* relationships. The problem – much like CEO compensation on Wall Street – is that when you don’t know what you are paying for – how do you really know if your agent is acting in your best interest?
At CreataVivendi, we’ve also said enough to the status quo! Ours is the business model of today and beyond: flat, nimble, and networked. And, our mission is to create value for our partners - and we believe that the foundation of creating that value is transparency –no hidden fees or charges that you don’t understand. We are also committed to a nimble, elastic structure – no large production staff waiting for your budget to fill their billable hours.
What does this mean for you? It means that CreataVivendi will deliver programs that are the best possible approach for you, and it will NOT mean that we deliver recommendations designed to merely fill our existing staffing needs.
CreataVivendi was launched with the idea of breaking the status quo in the way that clients have been traditionally served by the marketing industry. We live to create value – not only in the programs that we develop to connect your audience with the heart of your brand, but to create value within the very heart of the relationship that we develop with you. If you could design your ideal compensation model with your agency – what would it look like?