CreataVivendi - Blog
Announcing CreataVivendi
12-year old company announces new identity and business focus

Posted by Chris Edwards on 7/14/2008 10:56:47 AM

Not unlike the economic situation of many of our clients, we are re-evaluating the current state of our business to determine where new opportunities will be found. In today’s global economy, companies risk their future if they maintain a parochial view of the market. If a company is going to grow and expand, it is increasingly important to identify areas of the global market that are currently being underserved. We believe that we have determined the right answer.

For the last several months, VIP has been undergoing a transition to re-engineer and re-launch the company. We have added staff to our digital department to address the increasing demand for our technology expertise. But our most exciting development is the addition of global multicultural marketing expertise. Since late 2007, we have been adding staff to allow us to expand our service offerings for companies seeking to market to the $900 billion US Hispanic market, as well as to emerging markets in Central and South America. Far more than the simple translation of Web site content to Spanish, successful entry into these markets requires strategy and an extensive knowledge of the culture.

We’ve determined this new business strategy and service addition to be so extensive that we have decided to undergo a complete identity change. Effective Monday, July 14, we will become CreataVivendi (pronounced Kree ah tah Viv en dee). Loosely translated, CreataVivendi means “creative life” and it is the origin of our new tagline “to create and living for it.”

While our name is changing, our ownership by Randy Schrum and the staff that you’ve come to know over these many years remain unchanged, though we have added many new faces. Also, all current and proposed projects will be unaffected by the change. At the heart of CreataVivendi are the values that Randy used to establish the company more than 12 years ago…exceptional quality and service. They continue to be as important now as they were back then.

In the weeks and months ahead we will be expanding our Web site to include more information. We will also use the blog for frequent discussions related to the market. In the meantime, feel free to contact us. We may not be right for everyone, but we may be right for you.



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