CreataVivendi - Blog
Meaning Behind the CreataVivendi Identity
Includes abstract image of a hummingbird. Hummingbird?! Yes!

Posted by Chris Edwards on 7/14/2008 10:55:39 AM

CreataVivendi LogoLoosely translated, “CreataVivendi” means “creative life” and it is the basis for our tagline: “to create and living for it”. We see this as an all-encompassing statement for our entire company. While some may assume that we are only referring to the artistic process of creative design, it also includes the technology and strategy solutions we “create” for our clients.

Why a hummingbird icon? So small, yet so active, the hummingbird appears tireless in its pursuits. As the only bird that can fly backwards, it reminds us that a step back to review a situation can sometimes be the most effective way to move forward. The hummingbird icon represents the absolute best parts of what CreataVivendi will mean to our clients…agile, nimble and responsive. Our small size allows for personal service and dedication unmatched by larger companies.

The design of the hummingbird icon is consciously abstract to symbolize that not all things are as they appear. We know that solutions for our clients will frequently be found beyond the obvious. But once identified, they appear quite visible. By using our experience and talent to explore beyond the obvious, we will uncover opportunities for our clients where they may have thought none existed.

The colors of the hummingbird have their own significance.
  • Green indicates the dedication to our client’s growth and it is the color represented most prominently in our logo.
  • Red symbolizes the passion we have for the job we do every day for our clients.
  • Blue represents cold, hard facts. Now more than ever, the success or failure of a marketing expenditure is judged by measurable results...the facts. Our ability to achieve these results is the reason we have featured it in our logo.
  • Yellow signifies optimism, happiness and the promise of a bright future. Not only for our clients, but for us as well.
  • The outline, while it may appear to be black, is actually dark blue. Look again and you’ll see. Why choose a color so close as to appear to be black, but isn’t? Because subtle differences and attention to detail matter in everything we do. We know that getting even the smallest detail right forges loyal client relationships. That’s our commitment.



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